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Ebook Authors: Earn Trust & More Sales
Shoppers: Verify the Quality of E-Publishers

With the web being flooded with hundreds of new ebooks daily consumers are becoming sceptical of low quality ebook publishers. While many leading publishers with established brands such as Time Warner and Random House are getting into Ebook publishing and reaping millions in revenue on a yearly basis, smaller independent ebook publishers and authors are suffering from low conversion ratios due largely to lack of website trust and credibility. Our mission is to help validate those Ebook and E-product publishers and authors to the sceptical general population by acting as a third party E-product review and verification site.

How Important is Ebook Website Credibility?

Just how important is consumer trust and online credibility? Well according to a recent 3V survey 37% of web users have a "serious fear of fraud", and would shop online more often if they were confident in the security of their transactions. Similarly roughly 50% of online shoppers are generally concerned with using their credit card online. Couple this with the fact that a recent survey conduced by ITweek has concluded that 83% of online shoppers ONLY shop with "reputable named retailers" (i.e. big, familiar brands) and you quickly realize why the independent ebook or e-product publisher is having a difficult time attracting new customers and generating ebook sales. Conversion Ratios (CR) in the ebook industry hover around .5% - 1% while more trusted brands are achieving Conversion Ratios of 10% + (See more below).

A first time buyer can't really trust you, they have no experience with you. They won't know what you'll do with their personal information, their credit card information, if you'll deliver the product, how you'll deliver the product, If you'll get the billing amount right, if you'll offer helpful support and so on. The bottom line is that people buy from E-book publishers they trust. This is especially true online. With so many Ebook websites competing for online sales why should customers buy from your online store?

How then can you reassure your website visitors of your good intentions?

One way that is proven to be highly effective for both big brands and small brands alike is using credibility through third party support and verification. This is our job here at Ebook Accredit. We make it easy for your website visitors to verify the information on your website. We show people that there is a real organization and trustworthy people behind your website and E-product.

We will manually review your Ebook or E-product and your corresponding website to ensure it lives up to our standards and guidelines. These are a set of guidelines that we use to help protect customers against purchasing poor quality ebooks. Once your site and ebook have been reviewed, we will allow you to post a reference on your site mentioning that you've been accredited by Ebook Accredit dot com. A customer could then click on that link and see a report about your ebook and website letting them know that your ebook has passed our ebook standards and your website meets our professional guidelines. This also reassures them that you are a credible and trustworthy company. This helps put your potential ebook buyers at ease and allows you to increase your conversion ratio and make more sales.

Can Trust in a Brand lead to a 10% + Conversion Ratio?

With Amazon.com having a 12.8% Conversion Ratio and most Ebook websites struggling to achieve a 1% -2% Conversion Ratio, we can quickly see just how important building online trust is. In fact this statistic alone proves the theory that building trust is the main contributing factor to brand equity.

Using A/B testing and research we have found that putting third party verification signs on your website can help increase sales from between 10% - 14%. This can translate into hundreds or even thousands of dollars of new Ebook sales on a month to month basis. Why then, as an independent publisher of information would you not invest the financial rewards that third party verification can bring? Getting verified is a business investment, not an expense. Sign up today for our introductory pricing offer.

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