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How to Write a Sales Page For Your Ebook

Ebook sales pages are notoriously terrible. This is because Ebook authors simply base their sales pages on what they read on websites and in internet forums. What we ask you to do here at Ebook Accredit is "model & test".

First, writing sales pages for ebooks is similar to the art of alchemy (the process of turning non precious metals into gold). However, writing copy for Ebooks is the process of turning words into profit. Take the average Ebook sales page: It's filled with testimonials which seem questionable at best, the titles are overly enthusiastic, there is highlighting and bolding and every other sentence and they also usually offer outrages claims.

The average Ebook sales page reads like an online infomercial. Why is this? Because this is what copywriters (people who write sales pages) are told in books and online publications. However, at Ebook Accredit we would caution you against this form of writing as it's easily identifiable now as a sales technique. Website visitors are now quite aware that they are not going to get an impartial or information rich review of the information they were looking for.

There are many credibility studies that have been conducted which state that this type of sales page lends itself to a very "commercial" look and feel.

The best thing you could do for yourself as an Ebook author is be patient and test, test, test. When testing Ebook sales pages test each sales page on a visitor base of no less than 1000 uniques. This will give you a fairly decent base of statistics to monitor. Monitor your Conversion Ratio (CR) from these 1000 unique visitors and then change your sales page to something updated. Change the text, the title, the images, they buy buttons, try implementing a high value newsletter and email website users.

The goal is to TEST and MONITOR everything. The internet offers the invaluable opportunity to measure everything right down to a single click. It's really every advertisers dream. Take advantage of this and test and monitor all of your Ebook sales pages.